The Squeeze: November 2018 Edition

November 29, 2018


Thirsty for some knowledge? This holiday edition of The Squeeze is equal parts festive and informative! From Providence's Festival of Trees to how gratitude is crucial for professional and personal success, this is what's happening for November. Sign up now to receive monthly industry highlights straight to your inbox to get your creative juices flowing. 


Client Shoutout: Providence’s Festival of Trees


We love the opportunity to partner with our clients in ways that go beyond business, especially when it benefits our community! That’s why we were thrilled to work with Providence Health & Services and the Junior League of Portland on their Festival of Trees event.


Since its inception in 1983, the Festival of Trees has raised over $16 million to provide quality health care to underserved communities throughout the Pacific Northwest, and this year is projected to be another tremendous success with over 20,000 attendees.


If you’re in the Portland area, stop by our display at the Oregon Convention Center! The event is open to the public on Saturday, December 1st from 9 a.m. to 5 p.m.


Bring the whole family out for some festive fun! There will be scavenger hunts among the trees, pajama movie nights, face painting, cookie decorating, stunning holiday displays, Santa photo-ops and even a Teddy Bear Hospital! Get your tickets here before they sell out!


Three Easy Steps to Video Script Writing


If you aren’t on it already, now is the time to hop on the video marketing bandwagon. Everyone is doing it—no really, literally everyone—or at least 87 percent of marketers are.


Video is crucial to your overall creative strategy because it has a huge impact on consumer behavior, website traffic, social media engagement and more. We could go on, but these 21 insane statistics say it better than we do. All you need to know for now is that video is really, really important.


That’s why we wanted to share this script writing guide with you, so you can get started on your own video project! From storyboarding to editing, this article can show you what to do in three easy steps. And of course, if you need any help along the way, come talk to us!  


Thanksgiving might be over BUT...


Here’s why we all need to show gratitude regardless of the season: Saying “thank you” more often has amazing benefits both for you and the people around you. It’s about more than just those warm fuzzies you get from being nice though. Gratitude is a powerful force that can improve your professional and personal life.


At work, you can single-handedly boost your company culture and productivity by showing your employees or coworkers more appreciation. In fact, a recent study found that 83 percent of people are more motivated by recognition for their contributions than by any monetary rewards or gifts. Just goes to show that money can’t buy everything.


Gratitude isn’t just important for the recipients though. It has major benefits for the person giving thanks, as well. For starters, it’s a natural antidepressant because it activates higher dopamine and serotonin production. Research also shows that finding more reasons to be thankful reduces stress, boosts your immune system and can even help you live longer! Helloooo fountain of youth.


That’s why you should never miss an opportunity to say thank you to the people in your life. The pursuit of happiness is paved with gratitude.


So thank YOU for reading and Happy Holidays!

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Lake Oswego, OR 97034


ASA Genius Award 2017
ASA Genius Award 2017
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