Silence of the Jams and Other Juicy News

April 8, 2019


Thirsty for knowledge? Get a taste of the juiciest marketing news with The Squeeze! We deliver industry highlights straight to your inbox to get your creative juices flowing. From the simple secret to getting your creative juices flowing to how AI can help people with depression, here is the Squeeze on what's happening.


What to say to your chatty coworker…


You’re killing my creativity. A recent study published in the journal of Applied Cognitive Psychology indicates that silence is the key to creativity. People often think that ambient noise or background music may facilitate cognitive processes and help people get into their flow. However, the results of this investigation show that isn’t the case.


Researchers had participants experience one of three conditions: the first being to have them listen to background music with foreign lyrics, the second being instrumental music without lyrics and the third being music with familiar lyrics. All three conditions significantly impaired participants’ performance on tests of their creativity.


Of course collaboration is crucial to the creative process, but carving out some time to focus on your work in silence and solitude is just as, if not more important, to finding the solution you need.


Speaking of things going quiet…


Remember MySpace, that once hot social media site that nobody cares about anymore? Well people are starting to care about the platform now that it lost 12 years’ worth of music uploaded to the site.


An estimated 50 million tracks were accidentally deleted, reportedly due to a faulty server migration. The Internet Archive was able to recover 490,000 of the songs, but that’s still less than one percent of the total lost.


MySpace was once a social media behemoth and premiere music-sharing platform, launching the careers of several artists like the Arctic Monkeys, Calvin Harris and Kate Nash. Steven Battelle, the former lead singer of the rock band LostAlone, lamented:


This makes me really sad, so much of the start of my band came from the exposure and community MySpace had. I still think it was the best platform for artists/bands. Just music and people who loved the music commenting on it.


What to say when you get emotional from Maisie Williams dropping some MAJOR “Game of Thrones” spoilers...


Alexa, what am I feeling right now? A recent study conducted at Case Western Reserve University indicates that we can teach AI emotional identification and empathy.


Findings from the study showed that robots can analyze human facial expressions in real time to identify emotions with an astounding 98 percent accuracy. This accomplishment far surpasses anything that previous generations of robots could achieve.


Researchers Kiju Lee and Xiao Liu combined two pre-processing video filters to other existing programs to accelerate their robots’ responses to real time. Now the bots can identify and classify emotions from over 3,500 variations in human expression.


The technology still has a long way to go though. After all, humans can identify over 10,000 variations in human facial expression.


But this is certainly a promising step for the future of this AI application. Lee and Liu want to use their socially-intelligent bots to help people with depression, bipolar disorder, autism or other disorders that impair people’s sociability.


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ASA Genius Award 2017
ASA Genius Award 2017
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