The Squeeze: June 2018 Edition

June 28, 2018

Thirsty for knowledge? Get a taste of the juiciest marketing news with The Squeeze! We deliver industry highlights straight to your inbox to get your creative juices flowing. From 21 mind-blowing stats about video marketing to ways you can recruit for culture fits, here is what's happening for June!


The Benefits of Cultivating Leadership and Employee Retention


Laura Stepp, the VP of People & Workplace at Jama Software, joined us at the PDX Lunch & Learn on June 20th to talk about cultivating leadership and employee retention.


She gave us some great food for thought, as we explored the benefits of fostering a positive workplace culture that’s conducive to engagement at every level. Among the many lessons she imparted, one of our main takeaways was the importance of experimentation within an organization.


In order to provide your people with an optimal career trajectory, you need to give them the freedom to explore different roles. To learn more, check out her presentation here!


Mind-Blowing Stats About Video Marketing


All text and no visuals is a weak content strategy.

Don’t get us wrong—we think written content is great (obviously, since you’re reading this). But marketers need more creative tactics to engage audiences online.


That’s why many, as in 87% of them, are using video. If that’s not convincing enough, marketers who do use video grow revenue 49% faster than non-video users. Still not impressed? Don’t worry, we’re just getting started.


Check out the full article for all 21 mind-blowing stats about video marketing, and prepare to have your mind blown.


How to Recruit for Culture


When hiring new employees, finding people who are a culture fit is just as, if not more so, important as their skill sets. If new hires don’t jibe with your company values and existing staff, then chances are they won’t last long.


Recruiting for culture accelerates your hiring process, boosts employee engagement and happiness—oh, and did we mention it can save you millions in organizational turnover?!

Check out our latest production for ICON Technical Network to see how their recruiters equip companies for success by digging deeper to find those candidates who are both a talent and personality match.




Share on Facebook
Share on Twitter
Please reload

ICON Creative

525 3rd Street

Suite 304

Lake Oswego, OR 97034


ASA Genius Award 2017
ASA Genius Award 2017
  • White LinkedIn Icon
  • White Facebook Icon
  • White Instagram Icon
  • White YouTube Icon