The Squeeze: May 2018 Edition

May 22, 2018

Thirsty for knowledge? Get a taste of the juiciest marketing news with The Squeeze! We deliver industry highlights straight to your inbox to get your creative juices flowing. From ways employer branding can save your company millions to why businesses are dreading this Friday, here is what's happening for May! 


Save your company millions with employer branding


Here’s a not-so-fun fact: You could be losing $7.6 million from extensive hiring searches and annual turnover by not investing in your company’s reputation. That’s why employer branding is crucial to your organizational success.


Reputation management through employer branding will not only increase your employee engagement, productivity and retention—it’ll also yield a 50% reduction in cost-per-hire and accelerate your hiring process by 200%.


With stats like that, you can’t afford not to invest in your reputation. And the best part is you don’t have to do it alone! From video production to social media recruiting, we offer all the tools and services you need to pursue success like you’ve never known.


Welcome to Westworld


Using AI to monitor and predict consumer behavior isn’t just for television. An overwhelming majority (77%) of senior marketing executives foresee AI and machine learning growing in the field this year, with 43% of marketers already using these tools for audience expansion.


Other popular applications include audience targeting, product recommendations and campaign optimization. However, only 6% of marketers have adopted advanced AI and machine learning technologies, such as collaborative filtering and predictive models. As real-time integration for consumer data becomes more accessible, marketers will have a much more sophisticated approach to targeting and engaging audiences in the years to come.


In the meantime, at least now you don’t have to wonder how those Facebook ads for that weird, specific product you mentioned to your coworker last week ended up on your homepage.


Never forget, the marketers are watching. 😬


Swipe right for Facebook?


Speaking of Facebook, the social media giant has been having a hard time finding love from its users in the aftermath of the Cambridge Analytica scandal. So, how did it respond? By offering a dating service.


No longer will Facebookers have to slide into another’s DMs as a show of intimacy. All they have to do is create a new profile that will include their name, picture, location and age. And, to prevent users from sending unsolicited lewd pictures, all communications through the dating services will be text-based.


Despite these precautions, many are still concerned that these features will create more user vulnerabilities. As Washington Post writers Drew Harwell and Elizabeth Dwoskin quip, “Facebook’s dating service is a chance to meet the catfisher, advertiser or scammer of your dreams.”


No doubt, the dating service is a bold move amid acute concerns for user privacy. Companies need to be vigilant now more than ever in how they attain and apply their data.


May ends, mayhem begins: What GDPR means to you


Specifically, companies need to be vigilant with their data starting Friday, May 25th. That’s right—cybercrime is about to get way scarier in just a matter of days.


Starting this Friday, the European Union’s General Data Protection Regulation (GDPR) will go into effect, imposing fines on companies who don’t comply with their security protocols. With these new regulations, companies that experience a breach will not only pay for the damages of the crime but also for any violations, including failure to report the incident within 72 hours.


These laws apply to any business that markets its services and/or products online in a way that’s accessible to international audiences. So, yeah, basically any company with an online presence...that’s why you need to have a premier security provider on your side.

Lucky for you, we know one! Sherlock is a cloud-native security platform that uses automation and machine learning to protect your network with unparalleled speed and scalability. For more details, check out the video we produced for them!




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ASA Genius Award 2017
ASA Genius Award 2017
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