September 27, 2018
Trigger warning: This article may contain offensive content, as deemed by Sweden's ad watchdog. Read at your own risk.
March 9, 2018
Why do fast food companies always use red and yellow in their branding? What’s the significance of Google’s rainbow logo? Why is Apple’s apple white? Behind every color choice, there’s a story.
January 11, 2018
A business can say everything without saying anything at all. People look at a logo and can gauge a company’s character, values and sometimes even its profitability.
October 31, 2017
A business’s success depends on its reputation. Nobody wants to buy from or work for a company with a bad reputation. The scary part is that it only takes one branding blunder to put your business in crisis mode.
October 20, 2017
If job seekers see that your existing employees are less than satisfied, they won’t apply. In fact, 69 percent of unemployed job seekers would refuse to work for a company with a bad reputation.